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Sales Representatives often are faced with ethical dilemmas while knocking doors. It is clear that the purpose of a salesman is to makes sales. It is every sales representative's mission to present the product or service they are selling in the most appealing way possible. It is the sales representative's goal to entice and invite the customer to make the buying decision. There is nothing wrong with the profession of a sales representative. The majority of sales representatives are honest and trust-worthy individuals.
You are probably among the honest sales representatives. I encourage to to remains so. You are expected to make sales, you want to make sales. Have the courage to walk away from the grey-area sales. You know the type of sales to which I am referring: The elderly couple that trusts your sweet face and is ready and willing to buy, but who will not benefit from your product or service; The down-trodden who want to purchase your product or service, but whom you know will cancel after the initial service. Have the courage to walk away from those sales, and go out and sell to people who can understand, appreciate and afford your product or service.
You are out to make money probably to accomplish some of your personal goals. Perhaps your goal is to graduate debt free, pay off your car, or pay down your mortgage. Whatever you goal is, do not cheapen your goals by achieving them in ways that are less than honorable. I am not encouraging you to walk away from every sale, just the sales that you know you should walk away from.
Your company will be happy that you did, and you will be happy you did. It feels good to end the day knowing that you made a lot of sales, and had the fortitude to walk away from the grey-area sales.

“Integrity is telling myself the truth. And honesty is telling the truth to other people.”
Author: Spencer Johnson

RULE #1 WORK WITH INTEGRITY.
Your goal during the summer is to sell accounts and make good money. It is important to remember that personal integrity is worth more than silver or gold. Inevitably you will find yourself in situations where if you just compromise your integrity a little bit you will make a sale. Don’t do it. Do not sell your product to a single mother who is having difficulty putting food on the table. Do not sell your product to a senior citizen who really doesn’t know or need or will be able to benefit from your product/service. It simply isn’t worth it. Move on, find a real sale.

RULE #2 WORK HARD
The Law of the Harvest defines a successful summer. You get what you put in. If you are consistently putting in the hours and the effort you will reap the benefits. If it is your first summer don’t try to re-invent the wheel. The marketing company you will be working for has figured out what it takes to be successful. Follow their instructions for the first 2 months, then if you think something can be done better give it a try.

RULE #3 BE HONEST
It is better to lose a sale upfront because the product or service doesn’t meet the needs or expectations of the customer rather than to have the customer cancel after installation because it doesn’t meet their needs. You are a sales representative never intentionally deceive the customer. You are not expected to inform the customer of every detail or aspect of your product or service, there isn’t enough time in the day. But never intentionally leave out information that the customer ought to know.