Remember What Really Matters

Sales Representatives often are faced with ethical dilemmas while knocking doors. It is clear that the purpose of a salesman is to makes sales. It is every sales representative's mission to present the product or service they are selling in the most appealing way possible. It is the sales representative's goal to entice and invite the customer to make the buying decision. There is nothing wrong with the profession of a sales representative. The majority of sales representatives are honest and trust-worthy individuals.
You are probably among the honest sales representatives. I encourage to to remains so. You are expected to make sales, you want to make sales. Have the courage to walk away from the grey-area sales. You know the type of sales to which I am referring: The elderly couple that trusts your sweet face and is ready and willing to buy, but who will not benefit from your product or service; The down-trodden who want to purchase your product or service, but whom you know will cancel after the initial service. Have the courage to walk away from those sales, and go out and sell to people who can understand, appreciate and afford your product or service.
You are out to make money probably to accomplish some of your personal goals. Perhaps your goal is to graduate debt free, pay off your car, or pay down your mortgage. Whatever you goal is, do not cheapen your goals by achieving them in ways that are less than honorable. I am not encouraging you to walk away from every sale, just the sales that you know you should walk away from.
Your company will be happy that you did, and you will be happy you did. It feels good to end the day knowing that you made a lot of sales, and had the fortitude to walk away from the grey-area sales.